Educator Spotlight: Dreadshop Academy

For more than two decades, Dreadshop has been shaping the global dreadlock community with high-quality products, innovation, and professional education. What began as a passion project in 2001 by founder Renate became an official business in 2004, and today, Dreadshop is one of the most trusted names in both natural and synthetic dreadlock care.

A Lifelong Passion for Creativity & Locs

Renate’s journey started with a love for creating bold, beautiful hairstyles with synthetic hair. That passion grew into Dreadshop, and now she is celebrating nearly 25 years in the dreadlock world.

“Be your best self! Love yourself, embrace your talents and surround yourself with likeminded people. It will make your life so much nicer.”

Renate has worn dreadlock extensions countless times and now embraces natural locs again. Her personal experience, combined with years of testing and innovating, shapes the education she shares through Dreadshop Academy.

What Makes Dreadshop Unique

A dual focus on Natural Dreads and Extensions, ensuring quality across all methods.
Locks of Love Dreadlock Extensions, personally developed by Renate after years of research and refinement, now a global bestseller.
Henlon Hair, a chemical-free synthetic fiber, also a top seller.
A dedicated team working daily on testing, innovation, and training, welcoming clients from across Europe and beyond.

Courses at Dreadshop Academy

Dreadshop Academy trains future stylists worldwide with professional-quality courses designed to make dreadlock styling and care accessible, consistent, and innovative. The Academy offers:

Online & In-Person Training → Flexible modules accessible from anywhere.
Professional Dreadlock Install Techniques → Covering both synthetic and natural methods.
Extension Application & Maintenance → Using Dreadshop’s Locks of Love Extensions.
Business Strategies → Modules to help stylists grow their revenue and expand their clientele.

Through the Academy, Dreadshop has built a global network of professionally trained stylists, carrying forward its mission to raise the standard of loc education everywhere.

➡️ Explore courses here: Dreadshop Academy

Why Students Choose Dreadshop

Proven expertise with nearly 25 years in the industry.
Personal mentorship from Renate and her experienced team.
High-quality tools and tested methods, refined through years of innovation.
A strong focus on community, creativity, and individuality.

Community

Renate’s favorite part of the dreadlock world? The people. “They’re the best! Their way of thinking and just being themselves and wearing their Dreadlocks proudly inspires us every day.”